{"id":19436,"date":"2025-08-28T10:01:04","date_gmt":"2025-08-28T14:01:04","guid":{"rendered":"https:\/\/www.strategiespme.com\/group-insurance-controlling-costs-without-sacrificing-benefits\/"},"modified":"2025-09-02T10:00:28","modified_gmt":"2025-09-02T14:00:28","slug":"group-insurance-controlling-costs-without-sacrificing-benefits","status":"publish","type":"post","link":"https:\/\/www.strategiespme.com\/en\/group-insurance-controlling-costs-without-sacrificing-benefits\/","title":{"rendered":"Group insurance: controlling costs without sacrificing benefits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19436\" class=\"elementor elementor-19436 elementor-19293\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5811990 e-con-full e-flex e-con e-parent\" data-id=\"5811990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa58dd elementor-widget elementor-widget-text-editor\" data-id=\"8fa58dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Group insurance is an important tool for companies that want to offer benefits to their employees. It generally covers areas such as health insurance, dental insurance, life insurance, and sometimes disability insurance. Although beneficial to workers, group insurance also represents a significant expense for employers. Several factors influence the cost of this coverage, and understanding them allows for better anticipation of price variations and optimization of plan management.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ee1c3 elementor-widget elementor-widget-text-editor\" data-id=\"00ee1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Factors beyond our control:<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ead8b elementor-widget elementor-widget-spacer\" data-id=\"b7ead8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a4d1a elementor-widget elementor-widget-text-editor\" data-id=\"11a4d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>1. The size of the company<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10504c1 elementor-widget elementor-widget-text-editor\" data-id=\"10504c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The number of employees covered is a determining factor. The more employees a company has, the more it can benefit from a pooling effect. In other words, the risks are shared among a larger number of people, which can stabilize or even reduce the cost per insured person. Conversely, in a small company, a single large claim can have a significant impact on the overall premium. This is why insurers consider large companies to be less risky from an actuarial standpoint.    <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f736c8 elementor-widget elementor-widget-text-editor\" data-id=\"8f736c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>2. The average age of employees<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537b51d elementor-widget elementor-widget-text-editor\" data-id=\"537b51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The age of the insured group directly influences the cost. Older people are statistically more likely to make claims due to more frequent health problems. Thus, a group of employees with a high average age will result in higher premiums. Conversely, a younger group is generally less expensive to insure.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7119283 elementor-widget elementor-widget-text-editor\" data-id=\"7119283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>3. The sector of activity<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9421aff elementor-widget elementor-widget-text-editor\" data-id=\"9421aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The sector in which the company operates also plays a role. Certain industries, such as construction, manufacturing, or healthcare, are associated with a higher risk of accidents or occupational illnesses. This translates into higher insurance costs. Companies in the technology or customer service sectors, on the other hand, may present lower risks.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d607d elementor-widget elementor-widget-text-editor\" data-id=\"58d607d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>4. History of claims<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7737d4 elementor-widget elementor-widget-text-editor\" data-id=\"b7737d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The group&#8217;s claims history is an important indicator for insurers. If a group has generated numerous claims or high costs in previous years, premiums will be adjusted upward to offset this risk. Conversely, a group with few claims may benefit from stable costs or even reductions.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06bfbdf elementor-widget elementor-widget-text-editor\" data-id=\"06bfbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>5. Geography and access to healthcare<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d080e9 elementor-widget elementor-widget-text-editor\" data-id=\"5d080e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The geographic location of the business can also influence costs. In some regions, access to care may be limited, which increases demand on available professionals and, consequently, the cost of services. In addition, medical expenses can vary significantly from one province or country to another, influencing the premiums charged by insurers.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4bf0d elementor-widget elementor-widget-text-editor\" data-id=\"0a4bf0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>6. Healthcare market trends<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1272924 elementor-widget elementor-widget-text-editor\" data-id=\"1272924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The overall trend in healthcare costs inevitably affects group insurance premiums. Rising drug prices, the introduction of new medical technologies, and shortages of certain healthcare professionals can all lead to increased costs. In addition, social issues such as an aging population and pandemics (such as COVID-19) can have a global impact on the market.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4948ca4 elementor-widget elementor-widget-spacer\" data-id=\"4948ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656fe09 elementor-widget elementor-widget-text-editor\" data-id=\"656fe09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Factors that we control:<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa9331 elementor-widget elementor-widget-spacer\" data-id=\"9fa9331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22efea9 elementor-widget elementor-widget-text-editor\" data-id=\"22efea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>1. The design of the insurance system<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f664b elementor-widget elementor-widget-text-editor\" data-id=\"81f664b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The choices made when designing the plan have a direct impact on the cost. For exemple :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The level of coverage offered<\/b><span style=\"font-weight: 400;\">: a plan that reimburses 100% of medical expenses will obviously cost more than a plan that covers only 70%.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It is therefore crucial for employers to strike a balance between the generosity of the plan and the available budget.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5903985 elementor-widget elementor-widget-text-editor\" data-id=\"5903985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>2. Employee participation in financing<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5cf01 elementor-widget elementor-widget-text-editor\" data-id=\"fd5cf01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In most cases, employees share the cost of premiums with their employer. The greater the employee contribution, the lower the cost to the company. However, this can also influence perceptions of the plan&#8217;s value and even employee satisfaction. The level of employee participation is therefore a management lever, but it must be used with caution.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6677b elementor-widget elementor-widget-text-editor\" data-id=\"5d6677b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>3. Choice of insurer and competition<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e27114 elementor-widget elementor-widget-text-editor\" data-id=\"5e27114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not all insurers charge the same premiums for similar coverage. Competition among insurers allows companies to shop around for the best value for money. In addition, some companies offer corporate health and wellness programs, which can help control costs in the long term.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f2837 elementor-widget elementor-widget-text-editor\" data-id=\"22f2837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>4. Prevention and wellness programs<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6757e35 elementor-widget elementor-widget-text-editor\" data-id=\"6757e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Companies that implement workplace health initiatives, such as wellness programs, vaccination campaigns, or psychological support services, can help reduce absenteeism and claims. These efforts can be rewarded with lower premiums in the medium and long term. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990fc67 elementor-widget elementor-widget-text-editor\" data-id=\"990fc67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>5. Regime structure<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0445846 elementor-widget elementor-widget-text-editor\" data-id=\"0445846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Traditional insurance:<\/b><span style=\"font-weight: 400;\"> In this model,<\/span><b> the insurer is responsible for both the administration of the plan AND the financial risk.<\/b><span style=\"font-weight: 400;\">. This is the most common option for SMEs and some large companies. The risk is moderate, but the administrative costs are higher. <\/span><\/p><p><span style=\"font-weight: 400;\">ASO (Administrative Services Only): In this model,<\/span><b> the company assumes the financial risk associated with claims<\/b><span style=\"font-weight: 400;\"> but entrusts the administration of the plan to an insurer or third party, resulting in reduced administration costs but also higher risk for the company.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-082ff92 e-flex e-con-boxed e-con e-parent\" data-id=\"082ff92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b521e42 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b521e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8f614 elementor-widget elementor-widget-dyncontel-acf\" data-id=\"ac8f614\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;acf_field_list&quot;:&quot;banniere_annonce&quot;,&quot;acf_type&quot;:&quot;empty&quot;}\" data-widget_type=\"dyncontel-acf.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dynamic-content-for-elementor-acf \"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a context where labor shortages and inflation are weighing heavily on organizations, building a strong employer brand is essential for attracting, retaining, and engaging talent. However, it can seem particularly difficult to tackle this task when the organization is experiencing major internal difficulties. After all, such a project can often seem less urgent than others. So the question arises: how can you build your employer brand when everything is going wrong?   <\/p>\n","protected":false},"author":604,"featured_media":19298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-19436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":{"linkedin":"","facebook":"","twitter":"","instagram":"","youtube":"","quickbooks":"","site_web":"https:\/\/www.groupebrissette.com","expert_conference":null,"banniere_annonce":19296,"banniere_annonce_lien":"https:\/\/www.groupebrissette.com"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Group insurance: controlling costs without sacrificing benefits - Strat\u00e9gies PME<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strategiespme.com\/en\/group-insurance-controlling-costs-without-sacrificing-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Group insurance: controlling costs without sacrificing benefits - Strat\u00e9gies PME\" \/>\n<meta property=\"og:description\" content=\"In a context where labor shortages and inflation are weighing heavily on organizations, building a strong employer brand is essential for attracting, retaining, and engaging talent. However, it can seem particularly difficult to tackle this task when the organization is experiencing major internal difficulties. After all, such a project can often seem less urgent than others. 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