1.0Stratégies PMEhttps://www.strategiespme.com/en/Marie-France Juteauhttps://www.strategiespme.com/en/author/spme-admin2024/rich600338<blockquote class="wp-embedded-content" data-secret="R9VEgMl536"><a href="https://www.strategiespme.com/en/developing-custom-software-where-to-start/">Developing custom software: where to start?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.strategiespme.com/en/developing-custom-software-where-to-start/embed/#?secret=R9VEgMl536" width="600" height="338" title="“Developing custom software: where to start?” — Stratégies PME" data-secret="R9VEgMl536" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.strategiespme.com/wp-includes/js/wp-embed.min.js </script> https://www.strategiespme.com/wp-content/uploads/2025/08/mimi-thian-ZKBzlifgkgw-unsplash-scaled.jpg25601920In a context where labor shortages and inflation are weighing heavily on organizations, building a strong employer brand is essential for attracting, retaining, and engaging talent. However, it can seem particularly difficult to tackle this task when the organization is experiencing major internal difficulties. After all, such a project can often seem less urgent than others. So the question arises: how can you build your employer brand when everything is going wrong?